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How this Girl Boss works remotely from a computer as a social media manager

How to
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Hey hey, it's been a little over 2 weeks since we wrote a Girl Boss story and there's a good reason behind that - we were on a trip away to Sri Lanka setting up a new active escape location with New Horizon Escapes. The trip was amazing & the WiFi connection weak, therefore we weren't able to update much on the Blog scene.
Today we're back & I'd like to introduce you to this week's Girl Boss babe - Rebecca. Rebecca works online and does social media management for brands. What a cool online job to have right?
See how Rebecca does it and if you'd like to hear a similar story from another bad ass babe, read this story here. Perhaps you can be the next social media manager? 
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how to work remotely from a computer and travel the world
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Q - So Rebecca, you're a bit of a digital nomad - tell us about your business and how this allows you to work while you travel? 
I'm a social media manager and consultant which allows me to work anywhere with an internet connection! I manage, produce content and analyse my clients' social media profiles in order to generate traffic to their website, increase sales/leads and/or just grow their brand in general. Everyone is on social media nowadays and having a strong online presence is vital for most businesses. For clients that prefer to do things themselves, I can create them a unique strategy that includes multiple 'how to' guides, content calendars and sample posts. This way they get to be in control and have a better understanding of what they are doing. 
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How to get a job as a social media manager
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Q - This is everyone's dream, to find an idea, start a business & go travel the world with it. It's pretty much the concept of My Mantra Active, as our whole business and team is based online. Tell us how you got into it?
I've always been passionate about social media and find it fascinating how much your business can grow and your sales can increase just by being active on Facebook/Twitter/Instagram etc. I also love to travel the world and experience life living in different places, so when my boyfriend asked me to go to Honduras with him so he could become a Scuba Diving Instructor, I knew I needed to create a career that would enable me to move around with him.
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My previous job at the CEME Innovation Centre in Rainham, Essex, enabled me to take over the Twitter and Facebook accounts for the centre and this is where I began to learn more about social media for business. I studied a lot online, reading countless articles about how to be successful with social media etc and when I started putting those tips into practice, I started noticing results. After going viral for them on Twitter with a motivational post, I realised it was something I was not only passionate about but actually good at. It was then that I decided I could do this full time for other businesses and help their brands grow. 
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How to get a job as a social media manager
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Q - Did you do a course in social media management or is it simply a passion turned business for you?
A lot of what I learned was self taught but I am also part of Social Media United which is run by Rachel Pederson who is a hugely successful social media strategist. The things I have learned from her and the online community I'm part of are insane. Before I joined I thought I knew a lot about social media but wow, was I wrong! I am continually educating myself as I go along as I feel it is so important to keep learning. Social media is constantly evolving so it would be silly not to keep up with what's going on.
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Work online with social media and travel the world
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Q - How can others do what you do & pursue their dream of working for themselves while travelling the world?
Firstly, you need to find something you're passionate about. You need to be willing to turn down beach days or trips to different islands. Or you need to be dedicated enough to work for 14 hours a day so you can join in with everyone else. Once you've found the thing you're not only passionate about but that you're also good at, you need to establish an online presence of your own.
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Start creating a business profile online, join entrepreneur groups on Facebook and work out who your target audience are and what will attract them to your product/service. Researching your chosen occupation is SO important. Being part of the Female Entrepreneur Assocation has also helped me a lot. Having access to so much information about creating your own business and being able to connect with so many people who are doing the same thing helps you realise you're not alone. Starting a business can be hard and lonely at times. 
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How to get a job running social media for brands
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Q - So where are you right now? Do you have any plans to go somewhere new?
I'm currently on an island called Utila which is in Honduras. We've been here for the last three months and we'll be leaving on the 6th June. The next stop is the Dominican Republic! 
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Q - Where do you normally work from and how do you stay focused and motivated? I know how hard this can be, working for yourself and being productive while working from home can be a bit of a challenge.
It can be so hard! The wifi on Utila can be difficult at times so it's mainly about working where the wifi is. I try to move around to different locations so I don't get bored. I had a workmate for a while, Nicky, but she's now moved to Roatan, a neighbouring island. It was nice working with someone because although we didn't talk much, we encouraged each other to keep going and would take breaks regularly. It was nice having that structure. I find working in hour blocks helps me stay focused. I'll spend an hour on each client, have a break and then continue in the afternoon. 
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Office of the day
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Q - Do you think social media is important for a brand new business and why?
I think social media is important as it's a great way to tell the world who you are and what you're about. By promoting your business online, you'll also reach a much larger audience. Depending on your business would depend on what platform you start with but Facebook is probably the best for the majority of businesses.
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When starting your business, I'd recommend securing your brand name on all social media platforms (and then keep it private) but, unless you have a large enough budget to outsource your social media management, I'd recommend focusing on one platform, two at the most, at a time. Once that (those) platforms are successful, branch out to another one but only if it will add value to your business. 
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passion and determination are the secrets to success
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Q - Which social media platform would you say is at the top of any business's priority list & why?
Facebook. Facebook is a global platform that is trusted by billions. A successful Facebook page will (in most cases) lead to a successful business. 
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Q - Have you got any advice when it comes to different social media platforms for business?
Think about what your target audience wants. If your product is aimed at 35-50 year olds, there's no point posting on Snapchat. Snapchat is the best marketing tool for 13-18 year olds. If you're selling a physical product, Instagram is the perfect platform to showcase the beautiful stock you have. If you're offering a service, posting a blog to LinkedIn is a great way to tell the world you know what you're talking about whilst offering valuable information.
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Twitter is a fast moving platform and a great place for motivational quotes, informative articles and repeatedly sharing blog posts. Just ALWAYS post an image or your post will get lost. Facebook is a good all rounder and the best platform to start with. With its recent introduction of services such as booking appointments and ordering food through Facebook, the possibilities for your business are constantly growing and therefore sales/leads/brand awareness will constantly be growing too. 
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How to get a job in social media for brands
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Q - Do you think the founder/owner of a business should also have a social account and link it to the business and why?
I think in some cases this could work fantastically. However, sometimes when people have personal accounts, they can then start talking about controversial topics such as religion, politics etc and sometimes this can be detrimental to their business. I always advise people to avoid any topic that could offend someone. I feel if a business owner wants to do more of a 'behind the scenes' style posts, that could work really well. 
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How to become a social media manager
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Q - What are 2017 social media trends to follow?
Video is HUGE. GIFS, going live, anything that involves video. I would really encourage all businesses to get involved with Facebook Live, Instagram Stories or even recording videos and uploading them periodically. With Canva also introducing the option to create your own GIFs or download as a movie, it's easier than ever to keep up. 
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Q - Does your business fully fund your travels or do you need a second stream of income?
Before I left England in February, I had saved enough to get by for 3 months. Thankfully, I am managing to live on my earnings at the moment although I do live a pretty basic lifestyle. The rent in Honduras is much cheaper than at home and I'm busy working during the day so expenses are minimal. 
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I want to become a social media manager
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Q - Do you have any other businesses or do you plan to work on anything new?
At the moment, I'm not working on anything else. In a couple of years, I'd like to start my own social media agency. 
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Q - How do you stay focused and motivated when things don't go to plan and your finances aren't as good as you wish they were?
I hustle harder! It can be really disheartening when you think you've signed a new client but then they ghost you completely. It happens more often than you'd think! Cliche I know, but I find a lot of inspiration on Instagram. If I'm having a tough day or a bout of 'imposter syndrome', I'll trawl through Instagram looking at pretty pictures and inspiring quotes. Or I'll head over to one of the Facebook groups I'm part of and see that other people are going through the same thing. If you want to run your own business, you have to be prepared for the bad days. 
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How to work online and travel the world
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Q - Is there a time of the year that you find is the busiest for a social media manager?
I haven't found a particular time yet. I feel like inquiries will go quiet for a few weeks and then I'll get 4 or 5 within two days. 
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Q - What are the pros and cons of this job?
Seeing a post performing well that you've created for a client is a huge pro. Watching your client's engagement increase and following grow is another huge bonus. Knowing that I'm making a difference to their business is the most rewarding part of the job. When you've spent time carefully researching and putting together a post that doesn't end up performing so well, can be really frustrating. 
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Q - What advice would you give to someone who'd like to start doing something similar but has no experience?
Read, read, read! Read articles online and blog posts from experts in the field. I find blog posts from Buffer, Sprout Social and Hootsuite to all be SO informative. I found joining SMU (Social Media United) helped with my social media knowledge but also it boosted my confidence and reassured me that I do know what I'm doing. 
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Online job ideas
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Q - What advice would you give to someone who struggles to find a business idea?
Stop looking so hard. You can turn so many hobbies into a business nowadays. Maybe you're passionate about writing - become a professional blogger for businesses. Maybe you love reading - become a freelance proofreader. Maybe you take awesome photos - turn them into canvases and sell them. Maybe you can knit beautiful scarves - get yourself signed up to Instagram, decide on a cohesive theme and get interacting with people. 
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Q - How many countries have you visited this far and which one was your favourite?
So far I've been to 15 countries but am determined to get to 30 before I'm 30 (3 years!). I absolutely adore Thailand. I lived on the island of Koh Tao for a year in 2013 and it was one of the best years of my life. To visit, Slovenia & Belize were probably the prettiest.
Q - What's your favourite quote & book?
My favourite book is probably One Day by David Nicholls. It's a typical romantic, 'girly' book and the perfect thing to read on the beach. My favourite quote from it is "You're gorgeous, you old hag, and if I could give you just one gift ever for the rest of your life it would be this. Confidence. It would be the gift of confidence. Either that or a scented candle” Confidence is something I've always struggled with and my boyfriend once said this to me when I was having a 'I don't know what I'm doing' moment...
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Rebecca Hawkes
Freelance Social Media Manager & Consultant



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2 Responses

Tanya
Tanya

July 28, 2017

Great article, I love it! I have been to the Bay islands 4 times now :) This lifestyle is totally possible, and I love my freedom so much. And yeah I work my ass off! I turn down plans with other travelers on a 6 month travel vay-cay all the time. I Work, but I Love It. What a difference from my old high paying office job that made my soul cry out for change and my butt grow 4 sizes.
Me? I am spending 5 months in Mexico right now. Them back to Guatemala where I live. I recommend to put your business together before you leave your income stream, and it took WAY more work and financial investment than I thought it would. But oh-so-worth it. :)

Stridz Events
Stridz Events

July 11, 2017

This is such an awesome and inspirational article.

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