Our Kickstarter Campaign - Let’s Grow Together

Our Kickstarter Campaign - Let’s Grow Together

February 05, 2019 1 Comment

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Kickstarting My Mantra’s Spring/Summer Collection.

“If you’re not growing, you’re dying” will be our new business mantra going forward. So tribe, I’ve decided to keep growing. To do this, I will need to raise the funds necessary to launch the new collection I envision. For months, I’ve been working on new designs hoping to launch them slowly throughout spring and summer. I'm currently running My Mantra Active by reinvesting profits into funding the next collection, but this is such a slow process, and can be creatively mind-numbing.

I recently shared some rash guard samples on my personal Instagram account. The response was mind-blowing. So many of you reached out to ask when these would be available. I have many other designs that are ready and waiting to be released, it is just taking too long to do this one product at a time. I can’t keep waiting to keep going, I need to keep growing and to do so, we will need a cash injection.

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Here are some of the options I considered:

An investor.
Getting an investor. Although this would give the brand access to cash nice and fast, investment always comes with strings attached. I may have to surrender control of the business. This could change the brand's personality beyond recognition and as a small, independent business with a focus on sustainability, and pride in our character, I did not think this was the best option. So where else can I look for this much needed cash? I considered a pre-order system, but from previous experience I knew that this requires additional loans down the line; and you guessed it – more waiting.

A Kickstarter campaign.
This suggestion came from one of you, one of our tribe. Why not start a Kickstarter campaign? I didn't think much of this idea at first. How many people really back a Kickstarter campaign? Apparently, more than you’d think and I’ve been blown away by your responses to this idea. So much so that you’ve convinced me to go ahead with this project. Let’s get this show on the road then shall we?

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What is Kickstarter or crowdfunding?

What is Kickstarter? Kickstarter is a crowdfunding platform and is a way for people, businesses and charities to raise money. It works through individuals crowdfunding projects in return for a reward/product. 



This is where we are at – half of the samples are ready to go and the other half are in production. I will fund the production of the samples, to make sure these are ready in time for the Kickstarter campaign. I want you to know what you're investing in! You will find the new designs on our Kickstarter page as soon as it goes live. If you're following My Mantra (or me) on social media, you've probably had a sneak peek of some new designs - you may have even voted for your favourites.

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So where would your money be going?

I'm glad you asked. Funds will be going towards funding new designs, including our eco fabric and ethical manufacturers as well as import costs. I want to have a bigger selection available for you to shop now. Some of the new items will include: 

  • More active wear sets (sports bras & leggings); 
  • More bikinis and swim suits (many will be reversible, giving you 2 bikinis in 1 and saving you precious space in that backpack);
  • More monochrome designs and new prints; 
  • Surfing rash guards; and
  • Eco tees (fingers crossed we can find a manufacturer that fits with our ethical values and sustainable vision). 

I will keep you updated on new items being added to the campaign.

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Plan and timeline.

A simple breakdown.

The campaign launches at the beginning of March.

It will last for approximately 30 days. 

If we hit our £20,000 target, the project goes ahead.

The products will be with you by the end of May/mid-June. 

A detailed breakdown.

Here is a break-down of the rough timeline of the campaign and stock delivery.

  1. I am in the process of finalising all the samples. These should be ready by the end of February.
  2. The samples will then get shipped to me for approval. We will do a photoshoot, which we will upload to the Kickstarter campaign.
  3. The campaign should launch in the 1st week of March and will be open for 30 days only. I will keep you updated on the exact launch date.
  4. This is the stage where we will need your support. I hope we can count on you to tell all your friends, family, remote acquaintances, strangers even, that we are raising £20,000 to release our biggest collection to date. We will need all the help we can get, tribe! The thing about Kickstarter is that if you don’t hit your target, you don’t get any money. So even if we hit £19,999, we don’t get any money.
  5. Once the campaign is over and we’ve hit the target, Kickstarter will take 7 days to release the funds to us. During this time, we will give the green light to our manufacturers and start the process. I will probably be recovering from a near heart-attack with a cocktail and stress-exercise.
  6. By the time the funds are released to us, our manufacturers will be ready to rock & roll with our order. At this stage, it is probably mid-March. Our manufacturers usually promise a turnaround of 6 weeks (plus 1 week for shipping). 
  7. Now, the exciting bit. The products should be ready for shipping roughly at the end of May. I will be doing everything in my power to make sure you get your order as soon as possible. However, the universe has its ways. We are aiming to get you your order by the end of May, but worst-case scenario – your products will be with you by mid-June. 
  8. We’ve been in this business for 4 years, so we know what we’re doing. But we like to keep it real, and from time to time problems do arise. We know what problems to expect, and are planning for them to be resolved if they do, in a timely manner.

I cannot wait to kickstart this journey. Let’s grow together! Know a friend who's likely to love what we do? Send them this blog and let's get this project off to a great start together. Much love, Ina and the team. 

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1 Response


February 06, 2019

So excited for you!!!

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