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How this Girl Boss travelled to 50 countries & owns multiple businesses

the founder of Wood and Luxe
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Today I'd like to welcome to our weekly Girl Boss blog series, a Mega Boss from Australia that's now based in London and lives life Globe trotting and writing about it on her travel blog.
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She's travelled to 50+ countries, is a life coach for female entrepreneurs, she teaches yoga in London and at retreats around the globe and has also just launched an active wear brand with a friend. I mean how crazy is that? (It makes me wonder if I spend my time efficiently enough!)
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Ladies & gentlemen please welcome Phoebe! Phoebe's life is all about wanderlust, wellness, retreats, yoga, business and I love following her around the world on her Instagram account. So without further ado let's hear it from Phoebe & her little empire.
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how to become a yoga teacher at retreats
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Q - Hey Phoebe, please introduce yourself & your businesses. 
​Hey guys, I'm Phoebe. 33 year old Australian living in London. I am a wunderlust at heart, racking up 50 countries with the help of my travel blog. I'm also the CEO of a new London activewear brand www.silouactive.com and teach yoga in London and on retreat. I like to ride unicorns, eat chocolate, sip on cocktails. In my spare time I also do some life coaching - helping women to leave the 9-5 and start their own bussiness. 
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Q - So it all started with travelling for you. Do you think that travel took you to where you are today & that it was a huge part of who you've become today?
​ Yes I very much believe that travel started it all for me. After my first trip to Japan at 16 years old, my eyes grew wider and from that day on I knew I had to keep on exploring every corner of the world. I now seek out new experiences and opportunities across my businesses and have a more curious mind. 
Ina (I love hearing the words "curious mind" - it's what gets us intrigued & exploring in the first place. From there onwards, the world is your oyster)
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How to start your own active wear brand
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Q - You do so many projects going on at the moment, where do you find the time to pursue so many different dreams?
I literally have no idea. I do a lot of yoga to keep me sane. The thing is, I love everything I do, so it's not like I'm working all the time. When I know I don't like doing something, that's when I have to cut it out from my life. ​
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Q - Do you think you'll be travelling forever and blogging about your experience?
Somedays I think so, but somedays I also crave having a wellness retreat for women called "THE GREENACRE." Somewhere really green and close to the beach, with lots of space to grow veggies and have my own animals. But for now, travelling it is. ​
Ina - (Phoebe, that's such a great idea & I have no doubt that it will soon happen. This reminds me of the times when I used to day dream about owning my own fitness retreats business & only 1.5 years later it happened - New Horizon Escapes was born). 
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how to become a business consultant for start ups
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Q - You're also a business coach. Which brands or people did you help coach to become successful?
​ I love working with startups mostly. I feel that my background lends alot to people just starting out and having no idea how to move forward in terms of marketing and strategy. Some brands include Vie Active, TruBe, Clickstay and Silou
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Q - Ok so let's talk about your active wear brand Silou London, I'm very impressed that on top of everything you already do, you somehow manage to find the time and energy to start an active wear brand. Tell us more about how hard was it for you to set that up?
​ Hard is an understatement. I was learning (and making mistakes) along the way. The easy side was the website, branding, social media, marketing and PR as I have 12 years experience in those areas. The hardest part was dealing with manufacturers, creating care labels and legal issues and dealing with incompetent people. 
Ina (I feel your pain here)
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How to start an active wear business
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Q - You have a business partner for Silou London, how do you work together to deliver this amazing brand? Usually business partners will have different tasks depending on their strengths. 
​ Tatiana is an ex fashion model, so her expertise is in the fashion side of things, styling and the fit of the garment. I look after day to day operations, warehousing, e-commerce functions, website management, communications, PR, Social media, finances and strategy. 
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Q - What's the message you try to deliver through Silou London?
​ The message behind Silou is stylish yet functional clothing for the woman on the go. I wouldn't say we are purely active wear, but for women that lead an active life. ​We stand for the highest quality, fit and design and ensure an ethical production process. 
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start an activewear brand alone
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Q - Ok let's move onto your yoga retreats. Are they retreats you join on as a yoga teacher? Or do you actually hold your own as well?
​ I do a mixture of both. I sometimes join existing retreats as a yoga teacher and sometimes I run my own. This year I held one in Crete and I've got one coming up where I'm co-hosting with another yoga teacher in Portugal. I don't have a heap of time to run them on my own, so joining with others is working quite well for now and it's more fun to collaborate on these projects. Next year I am co hosting in India and am running my own in Kenya. 
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Q - How did you get into becoming a yoga teacher on retreats? It's every yoga teacher's ultimate dream, to travel & do what they love most for a living.
I've reviewed many fitness retreats with my blog so I had made a lot of contacts over the years. Once I finished my yoga teacher training and I began teaching, companies and contacts reached out to see if I was interested. And of course the answer was yes. ​
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how to become a yoga teacher at retreats
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Q - Tell us about your speaking events? What do you talk about?
​ I talk about all different topics, depending on the event. Sometimes it could be about balancing being a CEO with being a yoga teacher and travel blogger. Sometimes it's about social media and how to use it for a business. Sometimes it's me sharing my life story about how I got to do what I do. The list is endless! ​
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Q - What's your most popular blog to date? Give us a link to check out :)
​ Ahhh my favourite one, is always the last one I've written. Here's one on why I started my travel blog: http://woodandluxe.com/started-travel-blog/
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Q - How do you switch off from business? I can imagine doing so many different things & constantly being on top of them all must mean some serious & constant thinking.
​ I am forever thinking about everything! My daily mediation and yoga session is a non negotiable. These are times where I can completely switch off. ​
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Q - How do you organise your time in between the different jobs?
​ It really differs every day. All of the jobs/tasks are flexile so it's really how I want to plan my day out. Sometimes I teach yoga in the morning will go to the Silou office for a few hours, then talk at an event in the evening. I'm lucky that I don't need to be in an office or London all the time to get my job done and that's what I love about the life I have created. It's location independent. ​
Ina - (Love it, this is exactly what I try to do with all my brands also - kind of have that relaxed/committed relationship to your businesses)
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how to unwind from business
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Q - Do you have any other projects in the pipeline?
​ I do, but it's a little too early to reveal. ​
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Q - Being a business coach, what's the piece of advice you give to your clients the most?
​ Follow your gut instinct. And if it scares you, you should do it. ​
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Q - What's the most common mistake you see business owners doing in business?
​ The common mistake I see is business owners trying to do everything by themselves, even if they aren't specialised in that area. ​The sooner they realise it's better to out source the things you are not good at, and focus on the things they are good at, the smoother their operations will be. 
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Q - Let's say I'd like to become my own boss but I just have no ideas coming to me. Where should I go looking?
​ I always ask my clients, what would they like to do as a job, if they got paid a million pounds a year? And then we try to turn that into reality. Small steps of course. Sometimes it's harder than it sounds.
Ina (That's such great advice)
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Q - Do you believe you have to have an entrepreneurial spirit to be a good entrepreneur?
​ I'm naturally an entrepreneur and so I do think having an entrepreneurial spirit does help. But if you have a great product or service or idea, you can get people around you that are great business people or coaches to help that dream come alive. ​
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Q - What advice would you give to someone who's starting their very first business?
​Don't delay any longer. There will never be a perfect time to start. No one is going to come tap you on the back and say "it's time to do your own thing now." Start small, but just start. ​
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Thank you Phoebe for sharing such gold information with us all. It's was great to hear from you. I hope everyone who's reading this Blog will take away at least one small valuable piece of information & make their own dreams happen. Please remember, wherever you are & whatever you do, you're not alone. If you don't know how to get started, seek help from people who did it, like Phoebe. If you'd like to hire Phoebe's services, you can chat to her here. In the mean time, don't stop dreaming...
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Connect with phoebe via social
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Interview by Ina (founder of My Mantra Active)



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